Promo codes are an important marketing tool for brands, as they attract new users or increase the purchase frequency of existing customers through benefits or discounts. The promotional code is closely related to the concept of a coupon, although there are some differences. In this article, we will go over the characteristics of promo codes and how to offer them to your audience to boost short-term sales.
What are Promo Codes?
Firstly, it is important to know what a promo code is. It is a random set of numbers and letters associated with a discount or advantage, such as ‘free shipping,’ ‘free sample,’ or ‘buy one, get one free.’ Its benefit is applied during the purchasing process when the code holder presents it before making the payment. This code can take various forms: an alphanumeric string, a barcode, or a QR code. Typically, a different code is used for each person, making the benefit individual and non-transferable, thus limiting the promotion’s reach.
In the online world, promo codes for shopping began to be used as a sales promotion tool in e-commerce. Many online store creation platforms have tools to generate promotional codes. However, besides generating them, which is relatively easy, the challenge is to come up with an efficient way to distribute them through the brand or company’s online and offline channels so that the promotion reaches a wider audience and leads to more visits and more sales. Because of their format, promo codes are very flexible: consumers can receive and use them on mobile, tablet, and desktop, via email, as PDFs, barcodes, and even QR codes.
Differences between coupon and promo codes
A coupon is an image, either digital or printed, handed out to users with a message explaining the promotion. Most coupons consist of discount vouchers for a specific percentage of quantity. Additionally, they aren’t usually individually assigned and don’t necessarily have a promo code associated. Coupons are very visual, in the form of flyers, cut-out-and-keep coupons, PDFs, or images to share on social media. And they may or may not include a promotional code.
On the one hand, when a promotion distributes the same code to all customers, for example, “SUMMER20,” the main objective is to identify which promotion the customer originated from, to measure and analyze which promotional actions have a higher ROI. In this sense, using the same promo code for shopping for the entire campaign does not restrict its use to a specific number of beneficiaries; it only allows for their identification.
Benefits of distributing digital promo codes
Distributing discount vouchers and other promotional coupons has benefits but also risks. If a promotion is launched without restrictions and segmentation, it can negatively impact the brand and product’s image and lead users to associate it with a lower cost. Running indefinite promotions without limiting their scope can harm the brand and product’s value.
On the other hand, if you offer promotional codes through an app or website, as part of a time-limited and target-specific campaign, it becomes an exclusive action, an advantage to be seized before it’s gone forever. This is because the promotional code is not given away without anything in return; the user provides their personal information and shows interest in the product.
Conclusion
Filling out a required registration form to obtain the promotional code allows for an initial filter, which is complemented by others that can be generated. If you want to know where do you find promo codes, the answer is Big Coupons – https://bigcoupons.online/blog/. It is a genuine platform wherein you find coupons related to a broad range of categories, including Online Services, E-Commerce, SaaS, and Travel.